Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
🎶I gave our camera to Bernie, and we stood by the ball,
And we all gathered ’round and said ‘cheese!’.
Then Bernie ran away with my brand-new instamatic,
But at least we got our memories 🎶
🎶The scenery was just so pretty,
Boy, I wish the kids coulda seen it
But you can’t see out of the side of the car
Because the windows are completely covered
With the decals from all the places
Where we’ve already been.
Like Elvis-a-Rama, the Tupperware Museum,
The Boll Weevil Monument, and Cranberry World,
The Shuffleboard Hall of Fame, Poodle Dog Rock,
And the Mecca of Albino Squirrels.
We’ve been to ghost towns, theme parks, wax museums,
And the place where you can drive through the middle of a tree,
Seen alligator farms and tarantula ranches,
But there’s still one thing we’ve gotta see 🎶
(Anyone reading this is probably questioning my sanity. Don’t question it; it’s been gone for ages now)
We’re gonna see the biggest ball of twine in Minnesota! We’re headin’ for the biggest ball of twine in Minnesota!
YESSSS you know this song?
Yes!!! I love this song!
It’s amazing!!