Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
@emma-flournoy Thank you so much for your warm welcome! 😀 I will have to go introduce myself here shortly, *raises cup of iced tea*
Good good. 😀
Hey @Kate-Flournoy, see who’s here.
Hey @Ethryndal, this is Katie, whose friendship survey I sent you. Katie, meet my friend, widely known ’round here as Galadriel—she’s one of those who took your friendship survey. 😀
@lifeofkatie wow—! Hey Katie! I didn’t know you wrote! 😛 Welcome to KP. 😀
@kate-flournoy Ha! Thanks, Kate for yet another warm welcome! 😀 Y’all are wonderfully sweet! 😉
Nice to meet you @ethryndal! Thank you so much for taking my survey!! @emma-flournoy
OH, hey, @lifeofkatie! Nice to meet you! The survey was very cool, actually. It rather intrigued me.
And welcome to the bestistest place ever! (@Emma-flournoy *poke poke* I said it second. I win. 🙂 )
And I’ve never yet asked you, @LifeofKatie, what were you doing the survey for? Just for learning more about friendships? That’s so cool.
(@Ethryndal *poke poke* All right, second prize. It’s purple. Here. 😉 )
@ethryndal – Oh! I’m so glad you enjoyed the survey! I thought the results were very fascinating.
@emma-flournoy – I took the survey because 1) I wanted to learn more about what the opinion of friendships was in our modern times & 2) because…shh..I’m maybe thinking of possibly writing a book about friendship…but it’s still in the works ;)…[Read more]
@LifeofKatie Ohhh! *hushed whisper* I shan’t go telling everyone. 😉 That’s really cool though.
And… *one more poke* that’s so sweet. 😀 A pleasure to be sure. Glad to give welcomes that are warm, and everyone needs a welcome. 😀