Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
@clairec What, you got something against Asians? Ok, forgive me. I get that’s kinda weird.
If I remember, the ads are based on what google thinks you might be interested in. In this case though, it doesn’t seem to be doing a very good job. I don’t think it is very likely KP will take the ads down for the moment as they are just about our only income source right now, but if there was anything obscene showing up, I could mention it to the staff and I’m pretty sure they would take it down. Otherwise, you can get ad block software if you would like to. KP is also working towards steps to monetize ourselves that would probably make the ads no longer needed. That may take up to a year though.
Hey, @daeus, thanks for getting back to me.
No, I have nothing against Asians. 🙂 And yes, the ads are doing a very bad job of seeing what I’m interested in! 🙁 I certainly haven’t been on any dating websites. Weird! I totally understand that KP needs the ads for income, so no need to bother anyone about it. I’ll just get an ad block on my computer. I think they just kind of disturbed me due to the nature of the images. Scantily clad women isn’t my idea of appropriate. Anyway, thanks for you time! 🙂
@clairec If it’s really bad, sometimes there is a little x and you can close the ad. That’s what I do, if it is terrible.
Thanks, @bluejay, I’ve got an ad blocker now. I love it!! 🙂
Where’d you get it from @clairec? Maybe I should look into one. Do you know if it works as a stopper on Facebook?
@bluejay, It’s called Adblock Plus. My dad put it on for me so I don’t know much about it, except that it blocks ads! 😛 I’m pretty sure it would work on Facebook, but I don’t actually have a Facebook account, so I can’t say for sure. Oh, and it’s free! 🙂