Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
@rae
Why, thank you!!! Do you like Lord of the Rings?
I love your pfp too! Horses are amazinggggg
Do I love lotr? They are my favorite movies and books! Tolkien is my favorite author! I literally did not like books until I read The Hobbit, and I only read that cuz my big brother kept talking about it. Since then, I watched the movies over and over again, plus read the books twice. After I finish school assigned reading, I plan to read them again.
@rae
YUS GIRL!!! *high five*
I’ve only read the books once, but rn I’m working through Lotr a second time. Buuuut, I’ve seen the movies like 8 times. 😂
Do you like books or movies better? And do you like the hobbit or lord of the rings?
I like the books, cuz I appreciate good writing and that was the first book that I cried over only two words, “Aragorn dies” and I’ve never had another book do that to me. I’ve cried over those words twice!
Lord of the Rings, it captures me and Strider was like a game changer for me. i loved his mysterious personality at first.
Awww! 😭 So like the part where it says Aragorn dies of old age?
YES!!! I love Aragorn/Strider!!! Some of my fam thinks he’s weird but he’s my favorite Lotr character, besides Sam ofc.