Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Ha actually @Mark-Kamibaya I really don’t know all that much about Dramatica when it comes to technicalities— I wasn’t sure what I wrote until I saw a post comparing Hero’s Journey and Dramatica, and realized that Dramatica was what I wrote instinctively. I haven’t actually studied it all that much. You may be right that the only significant difference is the emphasis on the impact character, but you’d be surprised how much power just that one difference can add. Basically, Dramatica is dozens of little different stories all woven into one. If you separated the stories from each other, however, they would each reflect the completed theme, or some aspect of the theme, on their own. So Dramatica basically consists of repeating the theme over and over within the different story threads and using it all to weave a bigger story and stronger understanding of that theme by the end. The naturally would place more importance on the impact characters, as each character is an impact character in some way and each has their own story and thematic twist to follow. Have you read Les Miserables? It’s a perfect example.
Does that make any sense?