Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Louise Fowler are now friends 9 years, 7 months ago 
@kina-lamb Well, nice to meet you, Kina. I wondered if you were Daeus’ sister, then I read your forum post 😉 Welcome to Kingdom Pen! 😀
Thanks @perfectfifths!
What kind of things do you like to write, @kina-lamb?
I’m currently working on a children’s book. It’s really fun. What types of things are you writing?
Oooh, what is your children’s book about? 😀
I have like 4 and half projects, including editing stuff that I’m working on. All of them could fall into the fantasy category, with differing degrees, because some include magic, but most of them are just set in a fictional places 😉
hm… that’s what I’m still trying to decide. See, I haven’t started writing it, but I’ve been diligently writing drafts – that’s one of the reasons I joined Kingdom Pen, I needed some inspiration. 🙂
That’s great, @perfectfifths! I’m so glad you like editing – it’s one of my hobbies. 🙂
Well, here is where you’ll find it, if anywhere 😉
Haha! Yeah, I “like” editing! *strangles manuscript* But seriously, I actually don’t, and I’ve been putting of editing this particular project, which actually also needs some rewriting *rolls eyes* but it’s actually one of the first projects I’ve finished in a looooooong time, so I really don’t want to just dump it.
@perfectfifths *laughs out loud.* Yes, I know what you mean, actually. I guess I hadn’t thought about editing my own stories. I don’t like to do that nearly as much as I like to edit other people’s stories. I love editing other people’s stories, but I don’t get the same kind of thrill and enthusiasm when I’m editing mine. 😀 Ha ha!
@kina-lamb Yeah, when I read my friends’ stories, I’m very happy to point out all the niggly little grammar things and suggest ways to make it read a bit better (sometimes I feel I’m too picky!) And I think it’s because, with your own story, you’ve read it over and over and over so many times, it gets dull. But, in my case, at least, when I’m making editing suggestions, it’s usually the first time I’ve read it.