Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
@bluejay and @kate-flournoy *Takes Daeus pills* Ok, I’ll try to be a real Daeus now. I’ll just have to have the crickets sing me soft sorrowful sonnets while I write. Farewell and blessings be upon your ventures. Make sure to eat your daily quota of cookies.
*sniffle sniffle* that is totally just my cold there.
Tell you what @daeus I’ll try to write for at least fifteen minutes while I’m away, (which will be 3/4 of an hour) and you do it too. Then when I get back we can post our total. Do you want to do that?
@bluejay as long as that’s fine on your schedule. I’m fine cricket-writing for one week if you’re too busy.
It should be fine. And if it’s not, I’ll do it when I get home and let you know then. But it will probably be fine. 15 minutes isn’t long. 🙂
@daeus. I always forget the tag. 🙂
Okay @daeus I’m off. Goodbye. I shall be back to writing on Sunday (your Saturday) But if the weekend doesn’t suit you, we shall begin again on Tuesday (your Monday) See you then.
Hello! I’m back. @daeus. So I’m available to write whenever. 🙂